Client // Southern Pines Brewing Co.
Director // Charles Morabito
Southern Pines Brewing Co. is a vet-owned craft brewery based in North Carolina and when we traveled down south to film this spot, we quickly found that their beers were absolutely everywhere we went. From each bar & restaurant to the barbershop; to the horse stables and the golf course; to the movie theater and a local woodworking facility, Southern Pines Beer was readily on tap. That was all the proof we needed for visually crafting their ethos of their “Rooted in the Community” campaign.