DUPR

Pickleball is the fastest-growing sport in America. With millions of people picking up paddles and hitting the courts, Major League Pickleball developed the DUPR smartphone app to connect players and pros around the world.

DUPR (Dynamic Universal Pickleball Rating) is the most accurate and inclusive global rating system in Pickleball. All players, regardless of their age, gender, location, or skill, are rated on the same scale based on their match results.

“Pickleball is just plain fun.” That was our team’s mantra as we developed the creative concept and dynamic visuals for a campaign of commercial spots. Inspired by the inclusivity of the pickleball community, we casted players from all walks of life. Fans of pickleball will recognize professional players Tyson McGuffin, Judit Castillo Gargallo, Taylor Garcia, and Collin Shick who make cameos in the spot.