Client // Live Chair
Director // Keenan Marshall
African Americans and minorities are disproportionately affected by a range of chronic health conditions, largely because minority populations are not receiving recommended health screenings, preventive care, and early treatment. Live Chair Health sets forth to harness the power of human connection to close the life expectancy gap of African Americans one barber shop at a time.
In the process of creating this video, we learned the importance of barbershops in African American communities. It is a place of trust and a safe haven for Black men. It was important for the piece to feel genuine and authentic for the message of Live Chair to come through and that was our focus.