Client // Highsman
Director // Maria Vattimo, Kris Mendoza
Highsman is the official cannabis lifestyle brand of one of the most electric NFL running backs of the century, Ricky Williams. Featuring an innovative line of personally curated cannabis, apparel, and accessories, Highsman was created to Spark Greatness — no matter how you define it.
We worked with Highsman on a series of spots to introduce their entry into the Massachusetts and Pennsylvania markets, with the initial announcement video “Highsman is Here”, subsequently followed by a handful of more story driven short local featurettes. In each short spot, Ricky Williams connects with prominent figures in each city to get a feel for the local vibes as they aim to find the common denominator as to what “sparks greatness” within each of them.