Client // Carbon Zero
Director // Jo Shen
Introducing a world where being carbon neutral is as simple as swiping a card. Carbon Zero presents the only credit card that automatically calculates and offsets your carbon footprint. This project introduces a convenient and innovative way to take action in making the world a better place.
Introducing Carbon Zero brought back our love for gradients. With selective use of gradients and solid shapes in our design, we curated an eye-catching but clean look to show how the Carbon Zero app works. Being a 30-second spot, we wanted to captivate the attention of the audience immediately with rhythmic edits that played with motion, cuts, motion graphics, and sound effects.