TRAILHEAD

Brand Introduction, Team Overview

Client // Morgan Stanley
Director // Kris Mendoza

Trailhead RPG is a Chicago based retirement planning group under Morgan Stanley, and for over three decades, they have been helping families & individuals navigate the seemingly uncertain road to retirement after a long successful career.

What was intended initially to be a corporate video featuring talking heads and b-roll, came to life once we started speaking with key stakeholders about the story behind Trailhead and how the moniker even came about. Once we uncovered that, we found ourselves filming scenes on the Appalachian trail with two actors to complement the interviews and visually bring the organization ethos to life.

4 Trailhead Mosiac Final
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