Client // Deloitte
Designer & Animator // Max Goldberg
The convergence of big data, artificial intelligence, internet of things (IoT), and technology are driving major change in the automotive industry in today’s connected world. According to Deloitte, by 2025, there will be more than 400 million connected cars worldwide providing data from sensors and failure codes. These insights will change vehicle capabilities, quality management, supply chain operations and much more for the industry.
We went in the direction of animation to show this connected world of the future. Utilizing a limited color palette, we created a futuristic skyline to showcase connectivity, AI, and technology. In order to keep the audience’s focus on screen through the intricate design of the city and manufacturing supply line, we utilized the Deloitte green on the main automobile.