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BIG IDEAS
Commercial, Product
CLIENT// BNY Mellon
DIRECTOR// Kris Mendoza
Our client, BNY Mellon, is one of the oldest banks in the United States. They came to us with the objective of showcasing an innovative application that would help the modern investor research trends, stock information, and advice. To this end, we knew it had to show the modernity of the app and still maintain the brand’s classic, traditional vibes.
The final product was filmed in our studio, showcasing a fully custructed and curated cozy home office. We took care to employ a variety of hand models reinforcing diversity on set and within the spot. The motion graphic overlays are the finishing touches that bring an element of modern design and cohesiveness.
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