Day in the Life, Branded Content
Client // TORK
Agency // Weber Shandwick
Chances are, you’ve used a Tork product and didn’t even know it. A subsidiary of Essity, Tork is the leading global brand in workplace hygiene and a premiere sponsor of Lincoln Financial Field, home to the Philadelphia Eagles. Tork has a large hand in the supply and demand of paper towels, cleaning supplies, and custodial services for large stadiums like The Linc. Therefore, we set out to show the operational challenges that stadium managers face pre-, during, and post- game day.
We worked with Weber Shandwick and Tork to film on location at The Linc, providing a “Day in the Life” video and showcasing Tork products in action. Through the integration of motion graphics and live-action footage we see how Tork innovations allow their customers to focus, think ahead, and prepare for the unexpected.