Client // City of Philadelphia
Director // Maria Vattimo
As part of the city’s pledge to reduce traffic deaths to zero by 2030, the City of Philadelphia started Safe Routes Philly, a bicycle and pedestrian safety educational program for the youth of Philadelphia. We had the opportunity to support this pledge through a series of three videos over a two day production. We were able to introduce Safe Routes Philly’s newly minted website as well as a tutorial video for how parents can bike with kids in the City of Brotherly Love.
Fun Fact: Many of the featured talent were actually non-actors but rather just everyday riders in the city who just love the idea of having a resource for the youth to ride in the city safely.