Creative Director // Jo Shen
Art Director // Emily Poppa
Artificial intelligence (AI) technology is revolutionizing the business and social landscape, presenting leaders with confounding questions about ethics, accountability, and governance.
With these circumstances in mind, we produced a 1-minute animated explainer video to break down this complex subject with sleek, minimalist visuals.
Our team wrote a script and developed storyboards to transform abstract concepts into an engaging, thought-provoking journey. In this futuristic universe our main character, who takes the form of a vibrant orange sphere, takes the viewer on a ride from disruption to harmony. Along the way, the sphere’s journey explains that AI already surrounds us and how to work with the technology to create a brighter future.
We picture a leader at Darwin, our fictitious client for this project, using this video as the opener for a keynote presentation on the far-reaching impact of AI on society, and how Darwin’s services can be a part of the solution.
For this video, we used a mixed media treatment with a focus on Deloitte’s “Green Dot” as the center element. Through simple shapes, call out texts, real life textures, and grayscale photos we created flexibility to seamlessly emphasize much needed statistics while giving us a dynamic look for an impactful design.