Client // Sita
Director // Charles Morabito
Sita worked with us to produce their first video spot announcing their line of versatile active wear suitable for work, the gym, or a restaurant. This inspired our approach to “Never Change” where we utilized a series of intercut vignettes, or “oners,” to capture the modern day working woman seamlessly going about her day dressed in Sita clothing.
We partnered with Wyche Studios who photographed the line in tandem to create a cohesive visual identity through still and video images for Sita. We used a minimal studio setting to achieve a piece that exudes confidence and versatility.