Client // Visit Philly
Director // Jonathan Walley
This project is a bold, emotionally-driven anthem campaign for Visit Philadelphia’s “Indivisible” initiative, exploring the complexity and unity of Asian American identity through the lens of the AAPI experience. Centered around the idea of E pluribus unum — “Out of many, one” — the campaign challenges the notion that Asian Americans are a monolith, instead celebrating the richness of distinct cultures, languages, traditions, and migration stories that collectively shape the American experience.