This project was one of the early shoots we did with masks and social distancing on set when things began slowly opening back up in July. It’s a short spot we produced for Live Chair, a healthcare startup that is aiming to solve the disparity of health issues in black communities.
Now more than ever we see how much the black and brown communities have been disproportionately affected by the current pandemic due to existing comorbidities. Live Chair is solving this problem by breaking down the stigma of men talking about their health by starting that conversation in the trusted, sacred space of barbershops in urban communities.
Director by Keenan Marshall