For this “Storage that puts you first” commercial, our team set out to convey the pain points that a self storage service like Cubesmart addresses. With a multi-location, multi-day shoot, our team did just that and delivered a commercial featuring various scenarios to drive the problem-solving aspect of Cubesmart.
In order to line up these multiple days of shoot at both on-site and off-site locations, our team had to make sure that all the coordination and details were locked in as to not spread our in-house resources too thin.
Casting also played a big part in how to portray the wide-ranging customer base and how Cubesmart can meet their needs.
Directed by: Tim Spellman
