Client // Solepack
Director // Kris Mendoza
Professional runner Kendra Chambers of Team USA exemplifies dedication by showing up daily to all the challenges that come her way on and off the field. Good day or bad day — no excuses. Preparation often goes unnoticed when you arrive at the starting line and that commitment is what greatness is all about.
This sentiment and motivation are what we aimed to bottle as the treatment for this short lifestyle spot for Solepack, an innovations leader in shoe transport backpack accessories. The cadence of this piece mirrors the efficiency and convenience of Solepack’s products.