In September, we hit the ground running at the ‘Philly Rock n’ Roll’ Marathon Health & Fitness Expo with Brooks Running where we were on hand to capture their new “Run Signature” mobile tour.
They created an innovative “Run Signature” mobile tour that analyzes a runner’s body mechanics and prescribes the right shoe for them based on their anatomy, running style, and fitness goals.
“Run Signature is the result of years of research Brooks conducted in partnership with Professor Dr. Gert-Peter Brueggemann, Director of the Institute of Biomechanics and Orthopedics at the German Sport University of Cologne, and Prof. Dr. Joseph Hamill, Director of the Biomechanics Lab at the University of Massachusetts Amherst. The team discovered that all runners, including those at the highest elite level, have their own unique way of running and that embracing their natural movement can keep them more comfortable, efficient and happier.
Brooks is now bringing the science out of the lab with a custom Run Signature mobile application which analyzes data from key motion zones. By completing a squat and short run, the application identifies the degree of change as more force is applied to the body. The degree of motion signifies the level of support needed to keep the runner’s body in its preferred position. 1
Director: Charles Morabito
Producer: Kris Mendoza
DP: Bill Burke
Gaffer/utility: Stephen McPeak
Editor: Ed Cipolla