Challenge accepted: #icebucketchallenge

ice collage

The ALS Ice Bucket Challenge surely has taken over our newsfeeds by storm in the past few weeks. At first, I was personally a bit hesitant to get involved. It seemed like a polarizing thing on social media — some angrily saying to just donate, others partaking in the challenge, while many did both. Say what you may about the challenge, but the pure numbers don’t lie. At the time of this writing, the challenge has raised more than $88M dollars (source: Huffingtonpost.com) compared to the $14k raised in the same period last year. That was enough to convince us that we had to get involved, but we knew as filmmakers we had to do something pretty epic. Our answer to the challenge? Oh you know, just a couple of dudes getting iced in super slow mo in the studio.

We sure had fun in the process, knowing our experience and donated funds are going to a good cause. Check out the video below, and while you’re at it, head over to the ALS Association homepage and leave a few bucks!

Thank you to friends of Maestro for participating and also to Descendant Films for the camera and LensLends for the glass. It’s only right we now nominate someone else! All of the folks over Stay True Philadelphia: you’re up!

Running with Team Maestro

On October 5th, Maestro Filmworks will be joining a few hundred Philadelphians in running to spread awareness and research for lung cancer. Maestro Filmworks, along with friends and family, has created a team to raise funds and run a 5k at the 4th Annual “Your Next Step is the Cure” Race put on by the Bonnie J. Addario Lung Cancer Foundation.

“We wanted to do something that would not only build team morale, but also be able to contribute to something meaningful and support a good cause — all while having fun and being fit in the process,” says Kris Mendoza, founder of Maestro Filmworks. “Supporting this cause is right in line with one of the three key initiatives which we believe in strongly: education, arts, and healthy living.”

According to the American Cancer Society, lung cancer is the cause of ‘an estimated 159,260 deaths from lung cancer (86,930 in men and 72,330 among women)’ in 2014 alone. Bonnie J. Addario Lung Cancer Foundation, along with many other great organizations, has been putting on events like this and is one of the largest patient-driven philanthropies nationwide devoted exclusively to eradicating Lung Cancer through research, awareness, education, early detection and treatment. Since being established in 2006, the organization has raised more than $15 million dollars for Lung Cancer research, patient services and awareness. Maestro Filmworks has pledged to match donations of all those who sign up for Team Maestro.

If you are interested in joining the team, register via this link and choose Maestro Filmworks in the “Select Team” drop down. All Team Maestro participants will receive custom race t-shirts.

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Team SCA and The Volvo Ocean Race

team sca

We wrapped a few weeks ago on an exciting project that we had a hard time keeping the lid on since we were super proud of how it came out. Our client, SCA, whose Americas office is based here in Philadelphia, is sponsoring the only all women team in this year’s Volvo Ocean Race. We were tasked to produce the teaser video to introduce Team SCA and give some background on the exciting race around the world. Check out the video below!