DNA Simple: “Speeding up science with you”

We are happy to announce our recent collaboration with a local Philly based startup in the Healthcare & Science field. DNAsimple is one of the most buzzed-about companies in the fascinating area of genetic research, and it has been fantastic for us to collaborate with such an exciting client.

DNAsimple is “the match-maker of the genetic research world”, matching-up interested users with relevant DNA research studies that are seeking donors. Their streamlined platform is free and easy to use, 100% anonymous, and automatically informs you any time you qualify for a study. For nothing more than the completion of a home saliva kit, all donors are fairly compensated any time they decide to contribute to a study.

The mission of DNAsimple is to enable donors to double the pace of genetic research, bringing cures and treatments to millions of people much earlier than they could otherwise be provided. The combination of cutting-edge scientific research with an intuitive, easy-to- use platform is what has helped DNAsimple gain such great buzz in a competitive, burgeoning field. Co-founder and CEO, Olivier Noel, was featured on the 2017 Forbes Magazine 30 Under 30 list for Science, in addition to prominent write-ups the company has received in BuzzFeed, The Boston Globe, and Philadelphia Magazine, among others.

The Maestro team produced a video for DNAsimple which will be used by the startup on their website, social media, and eventually even in a broadcast spot. We couldn’t be happier with the final product, and with the fact that we helped to contribute to DNAsimple’s goal of furthering the field of genetic research, and ultimately improving the lives of millions of Americans.

DNAsimple has been featured in stories by multiple media outlets, often touted as a leader in the emerging biorights movement. Visit dnasimple.org to learn more about the cutting-edge research going on at DNAsimple, or to sign up today.

Check back at the Maestro blog soon as we’ll be highlighting some of our most exciting projects yet!

Run Signature by Brooks Running

In September, we hit the ground running at the ‘Philly Rock n’ Roll’ Marathon Health & Fitness Expo with Brooks Running where we were on hand to capture their new “Run Signature” mobile tour.

They created an innovative “Run Signature” mobile tour that analyzes a runner’s body mechanics and prescribes the right shoe for them based on their anatomy, running style, and fitness goals.

“Run Signature is the result of years of research Brooks conducted in partnership with Professor Dr. Gert-Peter Brueggemann, Director of the Institute of Biomechanics and Orthopedics at the German Sport University of Cologne, and Prof. Dr. Joseph Hamill, Director of the Biomechanics Lab at the University of Massachusetts Amherst. The team discovered that all runners, including those at the highest elite level, have their own unique way of running and that embracing their natural movement can keep them more comfortable, efficient and happier.

Brooks is now bringing the science out of the lab with a custom Run Signature mobile application which analyzes data from key motion zones. By completing a squat and short run, the application identifies the degree of change as more force is applied to the body. The degree of motion signifies the level of support needed to keep the runner’s body in its preferred position. 1

For more information on the mobile tour, click here to see the extended video and read more about the Run Signature technology on the Brooks Running website here.

Director: Charles Morabito
Producer: Kris Mendoza
DP: Bill Burke
Gaffer/utility: Stephen McPeak
Editor: Ed Cipolla

BNY Mellon – Hamilton Week

Did you catch the ‘Hamilton’s America’ documentary premiere on PBS last month?
Check out the teaser we filmed that aired before the documentary on BNY Mellon’s involvement with the film and how Alexander Hamilton founded the Bank of New York, known today as BNY Mellon.

BNY Mellon – Hamilton's America Teaser from Maestro Filmworks on Vimeo.

Alexander Hamilton created the foundation of our United States financial system by founding one of the very first banks of the United States, BNY Mellon. One of Broadway’s most popular tickets in town, “Hamilton: The Musical” has highlighted and popularized this story and our client BNY Mellon has sponsored a documentary called “Hamiltons America” which aired on WHYY and PBS this October.

We filmed Gerald Hassell, the CEO of BNY Mellon flipping through the very first bank ledger of the Bank of New York in 1783 — one of the first banks in the United States and founded by Alexander Hamilton. It was really awesome learning about the early history of BNY Mellon and getting to see close and personal, the signatures of John Jay, Henry Knox, John Adams, John Jacob Astor, just to name a few.

Producer/Director: Kris Mendoza
DP: Bill Burke
Gaffer: Nathan Vitale
Grip: Stephen Harrington
Sound: Adam Zelinski
PA: Artina Nimpson

FIMRC: Project Cavite

We are super excited to share a short film that we just wrapped on, entitled Project Cavite. Our Executive Producer & Founder, Kris Mendoza, documented his experience while on a medical relief mission in the Philippines this past August and produced a mini documentary on his time there. For more on the project, read the short message from Kris and check out the video below!

Every so often, there comes a project that changes you — whether it’s the subject matter, the circumstances the shoot may have endured, a learning moment, or the impact you were able to make along the way. In the case of Project Cavite, it was all of the above.

In August of 2016, my wife, Melodee, my future sister-in-law, Norilene, and I all had the opportunity to go on a medical mission with the Foundation for the International Medical Relief of Children or FIMRC, a Philadelphia based organization that has a vast global reach with sites in Costa Rica, the Dominican Republic, Ecuador, El Salvador, India, Nicaragua, Peru, and Uganda as well. It was a destination close to home for all three of us, as we got to go to the Philippines for 10 days to help medical and social workers on the ground in the rural provinces outside of Manila.

Our family vacations to the Philippines usually include shopping at malls, visiting touristy attractions, and lounging on the beach with a tropical cocktail, so to come to the Philippines with an entirely different mindset and purpose was refreshing. It was equally inspiring to see the resilience and resourcefulness of the Filipino people and what they are capable of with very limited resources. To visit the impoverished areas and be able to make an impact in our short time there was nothing short of fulfilling and to see another side of the Philippines that we aren’t used to seeing, and still finding the beauty of the country is an unforgettable experience altogether.

I was lucky enough to tag along as a non-medical volunteer and document the daily happenings and be able to tell the story in the best way I know how. The short film below is a culmination of our 10 days onsite, operating as volunteers with FIMRC. I highly recommend the experience to any one looking for global volunteer opportunities, as they really did a great job in organization and local logistics during our time there.

Special thanks to FIMRC for the opportunity, Maureen, our field operations manager on site, and to our Senior Editor, Edward Cipolla for really helping to craft the narrative in the edit room.

-Kris Mendoza, Executive Producer, Maestro Filmworks

To support the great humanitarian work FIMRC is doing, please visit the following link:
http://www.fimrc.org/give

Project Cavite from Maestro Filmworks on Vimeo.

Director/DP: Kris Mendoza
Editor: Ed Cipolla
Graphics: Andrew Czudak
Music: Premium Beat

Connecting the dots to go Outward

Recently, we worked with a Canada based gaming company called NineDots to create a trailer for their game, Outward.

Outward Game Trailer 2016 from Maestro Filmworks on Vimeo.

Delving into the world of video games was a refreshing change of pace for us. We collaborated with NineDots and NineDots CEO, Guillaume Boucher-Vidal and his team on the script and also animated their game’s logo for the spot. We had the opportunity to work with NineDots animators and artists to direct and capture game footage. It was our first time creating custom animations through in-game footage and it was super awesome living in a completely made up world!

We greatly enjoyed collaborating the Nine Dots team. They certainly gave us room to enjoy a lot of creative freedom in putting this trailer together which definitely made it fun and exhilarating to work on. And to top it off, the Outward trailer was well received online, garnishing over 25k views on YouTube!

Introducing Big Ideas™ by BNY Mellon

Sharing some recent work we just wrapped in the studio! Fun one to work on for BNY Mellon.

Big Ideas includes articles authored by BNY Mellon experts and content from respected third-party media sources. The pairing of our perspectives with current insights from external specialists makes Big Ideas a unique content experience.

The app is organized into four macro themes: Culture and Society, Investment Insights, Regulation and Risk, and Transformation.

Updated regularly, the free app allows you to access, download, share and recent thinking on relevant and timely topics.

Client: BNY Mellon
Agency/Production Company: Maestro Filwmorks

Producer/Director: Kris Mendoza
DP: Charles Morabito
Art Director: David Kellom
Editor: Ed Cipolla
VFX: Andrew Czudak
Gaffer: Gaetano Virgoglini
Key Grip: Steven Harrington
Actors/Hand Models: Brandon Wyche, Alan Bogusky, Noel Monzo, Emily Warweg
Music: Premium Beat
Studio: Philly Photo Studio

BNY Mellon: Invested | Head of the Charles Regatta

Just wanted to share a video that we worked on in late 2015 that we really enjoyed putting together. We worked with BNY Mellon to document the team they put together for the prestigious Head of the Charles Regatta in Cambridge, MA this past October. Members from various boutiques in their Wealth Management division invested some serious time and sweat in training to represent BNY Mellon at the famed race’s 51st Regatta on the Charles river.

“For decades, athletes competing in the Head Of The Charles Regatta have exemplified the values we hold strong within our company – collaboration, hard work and dedication – and we commend the sacrifice and excellence put forward by every competitor in the race. We are delighted that our international team of BNY Mellon employees is rowing in the Regatta and we are inspired by their motivation to compete in this challenging event. We wish our colleagues and all competitors the best of luck,” said BNY Mellon Investment Management CEO Curtis Arledge.

Read more on the official press release here.

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Producer/Director: Kris Mendoza
Dir. of Photography: Charles Morabito
Editor: Ed Cipolla
Gaffer: Steven Harrington, Travis Trudell
Camera operators: Steven Harrington, Clay Hereth
Sound mixers: John Garrett, Rich Mach
Makeup artist: Wendy Hou
Music: Premium Beat

Maestro Filmworks 2015 Reel

2015 was a great year for Maestro Filmworks! It was our first full year at our new office and production space in the heart of Northern Liberties and we had to opportunity to collaborate with a lot of great clients, old and new, as we continue to expand. We’re looking forward to what 2016 has in store for us. In the mean time, check out our work from the past year!

This is Igloohome

New project alert! Check out Igloohome, a startup that touts a innovative approach to automating AirBNB rentals for property managers and guests. The mobile app and connectivity to the proprietary home automation device makes AirBNB properties smarter by connecting them to the Internet of Things.

Producer: Kris Mendoza
Director: Charles Morabito
Dir. of Photography: Erik Lu
Gaffer: Steven Harrington
Editor: Ed Cipolla

Starring: Samantha Scaffidi and Jon Nitka

Philadelphia Convention & Visitor’s Bureau

We recently just wrapped on an exciting video for the Philadelphia Convention & Visitor’s Bureau (PHLCVB).

The task was to create a video to persuade meeting planners of Asian owned businesses that the Philadelphia Convention Center was the viable venue city to host their conferences and Philly as a backdrop was the perfect city for their meeting delegates. View the video below:

Special thanks to Buddakan and the Starr Restaurant Group, Mixto Restaurant, and Sang Kee for opening their doors to us. Also, thanks to Melodee Arevalo Mendoza, Wendy Hou, and Bryant Jen for being our wonderful extras.

Starring: Linh Chia and Sagar Patel

Director: Erik Lu
Producer: Kris Mendoza
Dir. of Photography: Charles Morabito
AC/Gaffer: Geoff Nichols
Editor: Ed Cipolla
Archival Footage: Discover PHL